Scaling high and wide: How firms leverage AI and organizational design to overcome the scale-scope trade-off
摘要：The trade-off between scale and scope has long posed a strategic dilemma, especially in digital settings, where specialization enables hyperscaling. Drawing on a longitudinal case study of ByteDance, we theorize how digital firms can overcome this constraint through the use of artificial intelligence (AI) combined with an adaptive organizational design. AI evolves and improves through self-learning and cross-fertilization across domains, becoming increasingly valuable as learning accumulates. This, however, is contingent on access to structurally related data that allow learning to transfer across domains. We show how AI reverses the conventional logic of the resource-based view: rather than valuable resources enabling diversification, diversification amplifies the value of resources. AI thus transforms the scale-scope nexus from being a trade-off into a source of strategic advantage.